House of Vans
+ Ben & Jerry's
Sponsorship
Print Media
Advertising
The purpose of this project was to collaborate with two companies that otherwise would not usually work together. To create a partnership that we could integrate into the look and feel of each respective company.
For this project I chose to advertise a large skating event, House of Vans, and the partner chosen was Ben & Jerry’s. This unlikely duo sparked a lot of creative directions, with the possibility to pick from a large age group, mainly 12-24 year olds. The idea was to combine important elements from each company into a creative and playful idea, that, once seen you can immediately recognize both brands present.
Programs used:
Objective is to show multiple enticing flavors (currently 3), and place them in close proximity of other flavors.
Using the House of Vans logo to represent VANS, the position in the top left indicates the event.
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There is a link provided alongside to provide more event details.
Using the logo of Ben & Jerry's in the bottom corner as a placeholder for the event.
Red, green, and blue sprinkles are added around the posters to reinforce the ice cream feel.
