Mendoza
Simon

This project, albeit simple, stands out to me particularly because it wasn't your typical, run-of-the-mill mattress advertisement, it is a manifesto ad focusing entirely on the message being delivered, that is, comfort. The purpose was to compile the brand essence into one.

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The final product is comprised of a print magazine ad alongside a bus poster, to reach the audience and to deliver the message. With a type only ad, the idea is to disconnect the visual from the written, and to deliver a strong message.