'El Sistema'
Urban Project
Branding
Integrated System
Visual Heavy
The objective of the project was to revitalize and to give people a small reason to visit their local parks and plazas. The project in it of itself, was not to revitalize each individual park, nor make every park prettier necessarily, but to give them the recognition they deserve. This sparked a great opportunity to partner up local schools in the area, with the Nationally-renowned ‘El Sistema’, and to bring the ‘El Sistema’ experience to the same children it is trying to engage.
Poster advertisements will be posted throughout all parks, advertising free concert in large, most famous plaza in Maracaibo. The posters feature the iconic semi-circle design that is present in the Amphitheater.
Programs used:
The plaza features an open amphitheater that has been used in the history of the city to showcase free concerts to the Venezuelan people.
The main imagery and design is inspired by a plaza in downtown Maracaibo, called Plaza de la Republica, which means Plaza of the Republic.
​The text translates to: Each 2nd Sunday of the month, we dedicate a free concert at the 'Plaza of the Republic' honoring the children and people of Venezuela. Join us from 12-8.
Music Bus will travel throughout residential areas, and it will be used as minor advertising encouraging people to go to a park in their neighborhood.
Text translates to: Visit your parks, there are plenty more like Plaza de la Republica.
Stationary of each color will be given to each child and teen participating.
